We've Been Framed

L’’Eclat de Verre, founded in Versailles in 1975 and with 40 shops across France, selected The Ad Agency to market and publicize
their first US location in the hip and fashion-forward Cady’s Alley, Georgetown. The main goal of the campaign was to educate Americans on an entirely new way to frame.

By combining French 18th century techniques with modern style, L’Eclat de Verre preserves your memories as a museum preserves
its treasures. They turn everything from prints and photos to postcards and articles of clothing into beautiful works of art. By layering a selection of over 500 exclusive, handmade papers and
incorporating stylistic elements such as painting, the simplest item becomes a masterpiece.

We strategically pitched the L'Eclat de Verre story to the media and have garnered coverage in key publications. Look for more stories to come!

Our buzz-worthy grand opening party, with Ambassador Pierre Vimont as a host, was the perfect
mix of DC's VIP and social heavies along with prominent members of the French community.

“Chapeau to The Ad Agency team!” said Emmanuel Teillet, president of L’Eclat de Verre.

Be on the lookout for our print ad campaign!

Meeting Excellence!

Did you know that you can hold a meeting for 50-200 people at the
Walter E. Washington Convention Center?

Asked to inform thousands of meeting planners about the convention center’s
new Distinctive Meetings Package, The Ad Agency responded with a visually
striking marketing campaign including print ads and tradeshow graphics.

On all of our creative, the message is never missed: “Meeting Excellence.
One point of contact. One easy-to-budget cost per attendee.”

Clarke Manley, public relations and marketing coordinator for the convention
center, commented: "All in all, the booth and ad campaign came together
very nicely and were well received. Thank you to everyone."

Call 202-249-3151 today for a complete solution to your distinctive meeting.

Brand Unveiled, Website Launched!

Holland Development Group, a niche developer with a lifetime
vision to enhance neighborhoods and local economies, desired
a powerful brand to set them apart locally, regional, nationally
and internationally.

Our client was looking for a brand that would showcase their philosophy, knowledge and strong portfolio.

The Ad Agency went right to work using specific research tools
to understand the challenges, expectations and opportunities
that surface through customer, competitor and self analyses.

The result: a strong, vibrant brand highlighting an urban
cityscape set alongside a custom typeface.

Extremely satisfied with their new brand identity, The Ad Agency was hired right away to
develop the Holland Development Group website. Using our strategic research, we designed a
fully optimized, interactive website with straight-forward navigation that effectively draws the
eyes (and ears) of visitors.

T.A. Memphis Holland, partner, Holland Development Group, said: “Compliments are coming from
all around to The Ad Agency for a great website. I just received three emails from London and
they are quite impressed with your work. We truly appreciate it.”

Be sure to visit the website often for new content and photography.

For Your Information

Our long-term client the Walter E. Washington Convention Center needed a welcoming and sophisticated visitor information space. Partnering with Hargrove, Inc., we met their vision of a sleek yet comfortable work station for greeting the convention center’s many visitors, often from foreign countries. The center incorporates the building’s existing design elements and is user-friendly for both visitors and staff.

Ad Agency President Selected as Panelist

President of The Ad Agency, Debi Gasper, was recently selected
as a panelist at the Realscreen Summit’s 10th Anniversary held
at the Renaissance Washington, DC Hotel. With her vast industry knowledge and experience, Debi discussed the ever-changing
media landscape, shared where media dollars are being spent and emerging trends.

Panel moderator and director of SILVERDOCS: AFI/Discovery Channel Documentary Festival, Diana Ingraham said: “Congratulations and many thanks for providing such concrete and valuable information during our session at the RealScreen Summit. Several people made a point of coming up to me and telling me how much they appreciated the substance and direction of your collective remarks and comments. I was particularly pleased to be able to bask in all your reflected glory!”

The Realscreen Summit is the most important non-fiction film & television industry event, now
in its 10th year. This highly anticipated, annual event is dedicated to the development of business
and creative opportunities for those in non-fiction and factual programming and content creation.
In partnership with Realscreen magazine, the ongoing mandate is to identify the best new ideas, recognize top industry talent, offer the forum for discussion and debate, explore issues and uncover trends—ultimately creating an international network leading to business growth and career development.

The Hottest Marketing Trends for 2008

A shift from traditional to "alternative" media: Advertising in newspapers and magazines, and on radio and TV will continue to be marketing staples, but spending in new media will show the biggest growth as advertisers move money into online, mobile and alternative out-of-home advertising. Many marketers are finding alternative media the best way to reach audiences effectively and to yield a measurable ROI.

A communications industry forecast published by Veronis Suhler Stevenson predicts alternative advertising spending will increase more than 23 percent from 2006 to 2011, while traditional
advertising will have a compound annual growth rate of just over 1 percent.

A growth spurt for interactive marketing: Interactive marketing spending will more than triple
over the next five years, reaching $61 billion by 2012, according to Forrester Research. To put this
into context, interactive marketing, which currently accounts for just 8 percent of all ad spending,
will increase to 18 percent of marketers' total advertising budgets in five years.

Interactive encompasses new marketing channels such as e-mail and search marketing, online
video ads and social media. Mobile marketing, also a form of interactive media, is getting hotter
as consumers become increasingly comfortable using personal computing handsets. Other emerging channels, including game marketing, podcasts and RSS feeds, will claim increasingly larger shares
of marketers' budgets.

More off-line support for online campaigns: Here's where the value of advertising synergy hits home. In 2008 and beyond, the trend toward using off-line media to drive customers to the web will continue and pick up speed. Traditional media are increasingly relied on to support new interactive campaigns. Display advertising, in particular, will be the workhorse that Forrester Research predicts will reach $14 billion by 2012.

TV is another traditional advertising medium that will increasingly be used to pique consumer
interest and point prospects to a website where they can find more in-depth information. Once
there, entertaining online video ads may be used to tell a longer, more involved story. Consumer
adoption of online video is growing, and most age groups are expected to step up its use in 2008.

By Kim T. Gordon for entrepreneur.com