May 2010:
Get to know our UDC campaign!

UDC hired The Ad Agency to launch the largest strategic marketing campaign in its history. The cutting-edge media strategy included a public service announcement/TV commercial, print ads, transit, online/social media and public relations. The “Talk of the Town” campaign highlights facts and programs that many never realized existed at UDC and invite the audience to “Get To Know the New UDC.”

Some of the facts and program highlights:

Did you Know:
• The David A. Clarke School of Law is considered one of the best public interest law schools in the country?
• UDC is going green with the new College of Agriculture, Urban Sustainability and Environmental Sciences (CAUSES)?
• The Community College of DC runs an aviation technology program out of Reagan-National?
• UDC has just been given a scientific leadership award from the Department of Homeland Security?

The University System of the District of Columbia is the only accredited public institution of higher education in the nation’s capital and as the only urban land-grant institution in the country, supports a broad mission of education, research and community service.

To view the campaign click here and come visit the New UDC!

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