March 2009:
Second Genesis Public Relations

Second Genesis is a nonprofit drug and alcohol rehabilitation program with residential treatment centers in Maryland and Washington DC.

The Ad Agency was hired by Second Genesis to assist in raising awareness of its efforts to empower individuals and families to make choices that will enable them to experience healthy, responsible lives free from alcohol, drugs, crime, violence and exploitation.

Our efforts resulted in a feature on ABC News 7, a story in The Gazette, overseas coverage on Voice of America and many online news spots including News Channel 8. Altogether we successfully garnered approximately $100,000 in media coverage and informed government officials, key influencers and stakeholders of Second Genesis' efforts.

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