March 2010:
Ad Agency President Speaks at PIAA Conference

President of The Ad Agency, Debi Gasper, was recently selected as a speaker at the Physician Insurers Association of America (PIAA) Marketing Workshop held at the Hyatt Regency Washington on Capitol Hill in Washington, DC. As the featured speaker for the Marketing 101 Session, Gasper reconstructed The Ad Agency’s signature Strategic Creative Marketing Process and Execution Integration to instruct the PIAA members on how to market to their valued clientele and prospective customers.

With her vast industry knowledge and experience, Gasper discussed the basic principles of strategic marketing and marketing tactics, such as market segmentation, thematic approaches, media selection, and execution. Attendees learned new ways to integrate traditional media, such as direct mail, display advertising, and trade show exhibiting, with new media, including e-mail and social networking.

Established in 1977, the PIAA is a leading insurer trade association, representing domestic and international medical professional liability insurance companies owned and/or operated by physicians, hospitals, dentists, and other healthcare providers.

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