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| Monday,
July 21, 2003:
The Washington Post: Advertising Students'
First Job: Selling Themselves
By Sabrina Jones
Since
May, freckle-faced, 21-year-old Charlotte G.
Nichols has melded into the high-pressure milieu of
the Ad Agency Inc., a District advertising firm. She
labels herself the agency‘s “go-to girl,”
writing ads,
making publicity calls to CNN for clients and
making coffee.
It
is the Georgetown University senior's first
advertising internship and a coveted spot. The
marketing and finance double major applied for
13 other advertising and marketing jobs this spring in cities
as far away as
Cincinnati before landing the $8-an-hour stint through August.
She was one of
200 applicants for three internships at the agency.
"I was
pretty much looking everywhere," said Nichols, a Sacramento,
Calif.,
native
who is living this summer in a house in Georgetown with seven
other
college
students. "It's not easy at all. Most of the internships
are unpaid. The
ones
that are paid are hot commodities." She still waits tables
at Clyde's of Georgetown
for extra money.
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