PR – Second Genesis

Second Genesis is a nonprofit drug
and alcohol rehabilitation program with residential treatment centers in Maryland and Washington DC. It has a mission of empowering individuals and families to make choices that will enable them to experience healthy, responsible lives free from alcohol, drugs, crime, violence and exploitation.

Afghan Medical Professionals visited Second Genesis for one week to study
the center and take valuable best practices back to the Afghanistan communities.

The Ad Agency was hired to assist Second Genesis in gaining media coverage and exposure surrounding the visit that took place in March 2009.

Our efforts resulted in a feature on
ABC News 7, a story in The Gazette, overseas coverage on Voice of America and many online news spots including News Channel 8. Altogether we successfully garnered approximately $100,000 in media coverage and informed government officials, key influencers and stakeholders of Second Genesis' efforts.

Learn more at www.secondgenesis.org