PR – L'EClat de Verre

L'Eclat de Verre, founded in Versailles in 1975 and with 40 shops across France, selected The Ad Agency to market and publicize their first US location in the hip and fashion-forward Cady's Alley, Georgetown. The main goal of the campaign was to educate Americans on an entirely new way to frame.

By combining French 18th century techniques with modern style, L’Eclat de Verre preserves your memories as a museum preserves its treasures. They turn everything from prints and photos to postcards and articles of clothing into beautiful works of art. By layering a selection of over 500 exclusive, handmade papers and incorporating stylistic elements such as painting, the simplest item becomes a masterpiece.

We strategically pitched the L'Eclat de Verre story to the media and have garnered coverage in key publications.

Our buzz-worthy grand opening party, with Ambassador Pierre Vimont as a host, was the perfect mix of DC's VIP and social heavies along with prominent members of the French community.

Click here to view all grand opening event photos