PR – The Collection

The Collection at Chevy Chase—112,000 square feet of high-end, two story
boutiques on prestigious Wisconsin Avenue in Chevy Chase, MD—was the first critical mass of luxury retail in the greater DC area. Linking Saks Fifth
Avenue and Neiman Marcus, the $165 million project includes two blocks of
street-oriented retail with unique facades for each retailer and a 9,000-square-foot sculpture garden as the centerpiece.

The owners, The Chevy Chase Land Company, hired The Ad Agency, Inc.
to market the Collection to luxury brand tenants, future patrons and the general public.

Our first order of business was to lure high-end boutiques such as Jimmy
Choo and Bulgari from all over the world
to the retail development. While the
lineup of boutiques was underway, we simultaneously marketed the Collection
to Washington’s affluent residents.

We generated a buzz by positioning the project as the “Rodeo Drive of the East Coast.” With advertisements and public relations, we quickly garnered attention— including over $400,000 worth of coverage in international, national and local media.