Get to Know Our UDC Campaign
UDC hired The Ad Agency to launch the largest strategic marketing campaign
in its history. The cutting-edge media strategy included a public service
announcement/TV commercial, print ads, transit, online/social media and
public relations. The “Talk of the Town” campaign highlights facts and
programs that many never realized existed at UDC and invite the audience
“Get To Know the New UDC.”
Some of the facts and program highlights:
Did you Know:
• The David A. Clarke School of Law is considered one of the best public
interest law schools in the country?
• UDC is going green with the new College of Agriculture, Urban
Sustainability and Environmental Sciences (CAUSES)?
• The Community College of DC runs an aviation technology program out of
• UDC has just been given a scientific leadership award from the
Department of Homeland Security?
The University System of the District of Columbia is the only accredited
public institution of higher education in the nation’s capital and as the
only urban land-grant institution in the country, supports a broad mission
of education, research and community service.
To view the campaign click here
and come visit the New UDC!
Women Infant & Children Transit Campaign
The DC Department of Health hired The Ad Agency to create the new transit ad campaign to educate young DC mothers about the new food packages WIC is now offering. WIC provides nutrition education, breastfeeding promotion and support, and supplemental food to pregnant women, new mothers, infants and children up to the age of 5.
"Lets Talk About It" with Fred Thompson
The Ad Agency was hired to develop the
brand identity for The Fred Thompson Show.
We designed and produced the logo as
well as the national ad campaign to launch
Visit his website, fredthompsonshow.com to check out the show! By the way, Fred just released a book, "Teaching the Pig to Dance: A Memoir of Growing Up and Second Chances" – order your copy from his website!
Hughes & Bentzen Brand Identity
Hughes & Bentzen is a law firm with a deep understanding of how the law impacts your life and your business. The Ad Agency partnered with Hughes & Bentzen to develop a new brand and corporate identity to represent the strong inner workings of the company.
Second Genesis Public Relations
Second Genesis is a nonprofit drug and alcohol rehabilitation program with
residential treatment centers in Maryland and Washington DC.
The Ad Agency was hired by Second Genesis to assist in raising awareness
of its efforts to empower individuals and families to make choices that
will enable them to experience healthy, responsible lives free from
alcohol, drugs, crime, violence and exploitation.
Our efforts resulted in a feature on ABC News 7, a story in The Gazette,
overseas coverage on Voice of America and many online news spots including
News Channel 8. Altogether we successfully garnered approximately $100,000
in media coverage and informed government officials, key influencers and
stakeholders of Second Genesis' efforts.
Lepore Associates is a public affairs firm in Georgia. They wanted to convey that they are a veteran communications/media who understand politics and the governing process—not political operatives who work the media like many other public affairs firms. The Ad Agency had the task of developing a new brand/corporate identity system to convey they are the ones to craft the message and get the word out.
Agency President Speaks at PIAA Conference
President of The Ad Agency, Debi Gasper, was recently selected as a speaker at the Physician Insurers Association of America (PIAA) Marketing Workshop held at the Hyatt Regency Washington on Capitol Hill in Washington, DC. As the featured speaker for the Marketing 101 Session, Gasper reconstructed The Ad Agency’s signature Strategic Creative Marketing Process and Execution Integration to instruct the PIAA members on how to market to their valued clientele and prospective customers.
With her vast industry knowledge and experience, Gasper discussed the basic principles of strategic marketing and marketing tactics, such as market segmentation, thematic approaches, media selection, and execution. Attendees learned new ways to integrate traditional media, such as direct mail, display advertising, and trade show exhibiting, with new media, including e-mail and social networking.
Established in 1977, the PIAA is a leading insurer trade association, representing domestic and international medical professional liability insurance companies owned and/or operated by physicians, hospitals, dentists, and other healthcare providers.
Web Trend You Can't Avoid: Two or three years ago you might’ve stumbled across a website with moving frames or fading images and right away anyone with some knowledge of the web’s inter-workings would assume that what they were looking at was flash (An Adobe animation product). One may not be so accurate in making that assumption today. Although flash currently has an enormous web presence, other alternatives are becoming more prominent than they were before while HTML5 is already under development.
Apple is an undisputed force behind the changing landscape of the web. With the iphone’s undeniable popularity, agencies and designers worldwide are re-thinking their approach towards the online community. If you wish to market and advertise yourself effectively, you must ensure that you reach your audience regardless if they are surfing your site at home or browsing the web on the go.
We at the Ad Agency understand the need to accommodate our marketing and web approaches to engage end users on all sides of the net. Our site is currently undergoing a renovation and will make use of mobile friendly technologies. The same goes on all our other current projects as we consider the trends of web surfing.
Perhaps there are many reasons why these alternatives are being explored, but there is no doubt at the influence some smart phones and other non-flash supportive devices are having on the worldwide web.
Read about Apples battle against flash.