CAMPAIGN OVERVIEW

How do you motivate passive commuters to click on a Web site, become activists, and get them to write letters, send e-mails, and voice opinions at meetings? Using a little “Human Contact,” we developed a print, Internet, radio, and outdoor campaign that is driving angry commuters into action. We also named the brand, designed the logo, and built the Web site. The results have been overwhelming.

Use the controls below to listen to the EndGridLock radio spots.

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