CAMPAIGN OVERVIEW

In order to launch Cypress Point, Lowes Island’s newest upscale community, The Ad Agency produced a corporate identity package, advertising and direct mail campaigns, sales office fabrication, media relations and special events management. Numerous articles were placed by The Ad Agency pointing out all the terrific selling points of Cypress Point in The Washington Post and New Homes Guide, Washington Golf Monthly Magazine, The Reston Connection, and Loudoun Times Mirror. Working with several builders, we planned a successful “taste of Lowes Island” broker party — attended by over two hundred brokers — to celebrate the grand opening of the model.

The Ad Agency designed and produced the entire marketing center for Cypress Point. The center included all graphic, illustrations, photography and an architectural model. We also designed and fabricated all exhibits in the sales center.

(This photo was taken in the temporary trailer. All exhibits were designed to be transferred to the model home garage when it was completed.)