CAMPAIGN OVERVIEW

The Ad Agency’s diverse capabilities were applied to the planning, developing and executing of the five-year ASMP Educational Outreach Program for the District government’s largest cross-agency business transformation initiative. This major initiative, with a five-year budget of $71 million, employs a new business model for serving the District residents and businesses. It improves internal systems, stream-lines processes and policies in every agency, and helps fulfill Mayor Williams’ overall goal of “Making Government Work.”

The Ad Agency developed a comprehensive cross agency marketing plan which included: branding, theming, public affairs, web site development and management, e-newsletters, employee surveys, and agency-specific collateral.